Start with a clear offer
The buyer should understand in seconds what the ticket includes, when the price rises and why they should buy now. Ticket tiers work because they turn hesitation into action.
Avoid too many options. A simple structure usually converts better: early bird, general, final release and VIP if relevant.
Activate promoters with tracking
Promoters can be a huge channel, but only if you measure sales by person and commission. Without tracking, you reward perception instead of performance.
- Assign a link or code per promoter.
- Show a real-time ranking.
- Define commissions before the campaign starts.
- Review promoter sales after the event.
Reduce checkout friction
Every extra field lowers conversion. Prioritize mobile purchase, wallets, clear email and instant confirmation. If the user comes from a story, patience is limited.
Eventium is designed to move buyers from interést to confirmed ticket in a few steps.
Frequently asked questions
When should I open ticket sales?
For recurring events, as soon as the lineup and initial price are ready. Early sales validate demand and create social proof.
Do early-bird tickets work?
Yes, when the quota is real and the next price increase is clear. Urgency should be honest and visible.
How do I know if a promoter is working?
Measure sales, revenue, refunds and actual attendance from their buyers. Do not rely only on messages or verbal reservations.